Professional Resume

Darryl Kanouse is a passionate technologist leading product development for consumer insight, engagement, and retention initiatives. Organization/team leader, fluent in CRM strategies and technical solution architecture.


Head of AWS Email Marketing
Amazon Web Services, 2020-Present
Define strategy, execution, and customer experience for the global AWS email marketing channel while building and managing a cross functional team owning all of AWS email marketing tools and systems.

Sr. Mgr., Lifecycle Engagement Technology
Amazon, 2017-2020
Lead design, development, and strategic operations of engagement marketing systems for WW Prime and Marketing. Lead cross-functional organization of product managers, software engineers, data analysts, and program management.

Sr. Director, Consumer Technology
Activision, 2014-2017
Lead design, development, and strategic operations of engagement marketing systems including content targeting and personalization platforms, realtime engagement data services, and insight data marts for multiple Activision titles including: Call of Duty, Skylanders, and Guitar Hero. Manage a cross-functional group of data architects, software engineers, product managers and quality assurance professionals for platform development centered on Kafka, Hadoop/S3 MR, Redshift, and Cassandra in a Java and Python environment deployed to AWS with a heavy reliance on microservices and SOA

Principal Solutions Architect, Associate Partner, Technology
SapientRazorfish, 2011-2014
Lead design and delivery of data-driven marketing technology solutions for key agency clients including: Samsung Mobile USA, Sony Entertainment Network and Activision Publishing. Manage distributed cross-discipline application development efforts. Lead agency’s Data Solutions practice. Responsible for establishing technology-based agency differentiators in personalized experiences and lifecycle management.

Solutions Architect
Zodeca, LLC, 2003-2012
Application design, execution leadership, deployment support and related consulting services for clients in a wide range of industries. Key projects include: Design and delivery of high-volume digital royalties pre-processing system for Universal Music Group, development of Screen Nation Video Portal establishing the online hub for American Film Institute’s Screen Education program, and launching as a Fantasy Sports service aggregator.

Lead Technical Architect
Tier 3 Technology, Inc., 2001 – 2003
Marketing technology application design and delivery.

Senior Application Developer
MediaHippo, Inc., 1999 – 2001
Marketing technology application design and delivery.


University of California, Santa Cruz Computational Linguistics


System and method for generating personalized messaging campaigns for video game players
Issued Oct 18, 2018 | us 10099140
A video game player’s profile data and/or behavioral data may be used to create a customized messaging campaign for the player. The messaging campaign may comprise one or more messages, each selected from a variety of message types, that may be delivered to a game player through one or more channels, at predetermined time intervals. Examples of message types may include gameplay tips, techniques, strategy information, news, awards, milestones, promotions relating to microtransactions (e.g., offers, discounts, etc.), overviews of new products, features, etc., or other message types. Any number of predefined messages may exist (e.g., tens, hundreds, thousands, etc.) for each message type.